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Selasa, 19 Juli 2016

Unacceptable Responses to the Taylor Swift vs Kim Kardashian Drama right now

(And also unacceptable for any form of internet drama. Also, my thoughts on the saga)


So Taylor Swift and Kim Kardashian are having a huge fight right now, which unless - good for you ??- you are one of those enlightened people who don't give a shit about celebrity gossip, you probably have heard about.



As with all internet drama, there will be people leaving comments and giving their opinions.


Thinking about leaving your opinion or comment about the drama? DON'T DO IT YET.

Today I will be posting about 6 types of comments people leave and WHY THEY ARE UNACCEPTABLE.

Unacceptable!



But first, since this post is written for this Taylor Swift (and squad) vs Kim Kardashian West (and family) drama, let's quickly recap what just happened. If you already know, skip to the part with the red words.


Background:



Back in 2009 Kanye West went on stage interrupting some award Taylor Swift got, and said Beyonce should have won instead. This one we all knew, right?





Since then, he has been pretty painted as the villain in my mind, and I'm sure, everyone else's too. No matter if it is right that Beyonce should have won, nothing could justify him going on stage to shit on someone else's parade. That's just pure asshole. And so damn attention seeking.

Years past since, and Kanye West then wrote a song called "Famous" which was released in February.

The song included Taylor Swift in the lyrics:

"I feel like me and Taylor might still have sex
Why? I made that bitch famous"

You might think this sounds crude and offensive, but the rest of the song continues worse including Kanye talking about how his dick makes girls famous. In fact, these two lines about Taylor, in my opinion, are almost complimentary if you compare them to his usual crude style.

The only very offensive thing is the grammar.

Me and Taylor???? 


WHY?? IT'S SO PAINFUL Y U NO STUDY IN ELEMENTARY SCHOOL


After the song came out, Taylor Swift's rep came out with the following statement:


Kanye did not call for approval, but to ask Taylor to release his �Famous� on her Twitter account. She declined and cautioned him about releasing a song with such a strong misogynistic message. Taylor was never made aware of the actual lyric, �I made that bitch famous.�


Shortly afterwards during her Grammy speech Taylor continued to passive aggressively attack Kanye:

"There are going to be people along the way who will try to undercut your success or take credit for your accomplishments or your fame"


MINUS 10 POINTS TAYTAY! Only cowards do cryptic attacks!


Meanwhile, Kanye, clearly incensed, took to twitter to say that he did not diss Taylor:






Sadly for Kanye, although evidence now suggests he was indeed telling the truth, he is so incoherent and illiterate that the rest of his tweets that followed made him just sound insane:






Right... Ok Kanye I will leave you to your hallucinogens.





Kim Kardashian then told GQ again what Kanye already said:

"She totally knew it was coming out. She wanted to all of a sudden act like she didn't." Kim Kardashian added that Taylor's lie was very unfair to Kanye and suggested Taylor was playing the victim. She also added that Taylor had promised to go on to the Grammys and tell everyone that she was actually in on the joke and had approved of the lyrics.

Taylor's reps responded by condescendingly saying Kim is under a lot of pressure and just repeating what Kanye said - which are incorrect.


This swiftly (ahaha) became a he said she said situation. Both camps are adamant on their stance, and it seems like this issue will never be resolved and us, the innocent public so baited into the drama, will never know the truth.



AND NOW, THE BOMB.


Kim Kardashian took to Snapchat to drop a series of videos. The videographer was filming Kanye West speaking on speakerphone to Taylor Swift, who most definitely didn't seem to know she was being recorded.

You can view the full transcript here.

In the video, Kanye can be seen clearly enunciating to Taylor the lyrics "I think me and Taylor might still have sex". She obviously approves and thanks him again and again for respecting her by letting her know his lyrics in advance. Kanye acts like a complete gentleman by telling her relationships are more important than punchlines.

Supporters from both camps then gave their opinions.


RED WORDS RED WORDS RED WORDS RED WORDS


My thoughts


After the video came out, Taylor's defence is that she never approved of the line "I made that bitch famous".

I AM SORRY BUT DO YOU TAKE US FOR IDIOTS TAYLOR

The video proves beyond a doubt Taylor Swift is a liar and a hypocrite. Btw I had rather liked her before this saga.


1) Taylor said that Kanye did not call her to ask for approval for the lyrics, but rather thick-skinnedly just to ask her to put up his video on her twitter, which she declined.


We can see that Kanye obviously DID ask Taylor for lyric approval. Taylor even adds that she is pleasantly surprised to get that honour, which she did not expect from Kanye. The lengthy discussion about the lyrics suggest that that was the purpose of the phone call.

Did Kanye call to ask for approval?

100% without a doubt he did.


2) Taylor only took offence at being called "that bitch", which Kanye never seeked her approval about.

Oh get your stick outta your ass... How is being called "that bitch" offensive? It happens so damn often in rap. In context of the lyrics, it doesn't seem like it's meant to insult.

But this is Taylor's only possible exit route, because the video shows Kanye so clearly letting her know the sex part of the lyrics and her approving. She even mentions the bit about him making her famous in the phone conversation!

Besides, speaking of approval...

I AM SORRY DID YOU EVER SEEK YOUR EXES' APPROVAL WHEN YOU SANG ABOUT THEM, TAYLOR??

So Kanye called you a bitch and claimed credit for your fame. Seriously who cares what Kanye says?? He shoots his mouth off so often, nobody.

You, on the other hand, said the following about John Mayer.

Dear John, I see it all now it was wrong
Don�t you think nineteen�s too young
To be played by your dark, twisted games?
Don't you think I was too young
To be messed with?
The girl in the dress
Cried the whole way home, I should've known.

You want to speak character assassination? In a few brilliant lines you manage to suggest he is some sort of sadistic, predatory serial paedophile - which is way worse than Kanye calling you a bitch.

Just because you hide behind the mask of cryptic passive aggressive attacks doesn't mean you are above it all. At least Kanye never left it open to interpretation who "Taylor" in his song is, like you made everyone know "Dear John" is of last name Mayer without claiming any responsibility for your harsh words.



3) Taylor cautioned Kanye against releasing such a strongly misogynistic song.

HAHAHHAHA I DON'T BELIEVE THIS AT ALL.

Can you imagine Taylor Swift going like



"Hey Kanye why don't you not call women bitches that's so misogynistic." 


Sorry this is a man who spells "scene" as "seen" and drops the N word every other sentence and you really think you can use words like 'misogynistic' on him and hope he sees the light of day? He's gonna be like "Miso what? The japanese soup?"


HAHAHAHAHA OMG THIS IS HILARIOUS

Also, hearing Taylor's obviously pandering tone of voice in the phone convo, I highly doubt she will caution him about anything.

Nope sorry Taytay, don't believe you.



Evidence of lying and duplicity aside, this video is amazing because it shows us a side of Taylor Swift that we never got to see.


This is the real her when she thinks no media is watching.


The video proves beyond doubt that she's a liar. Lying isn't bad, but what are the motives behind a lie? Far more disturbing are the other little telltale signs of her authentic character that proves she isn't the innocent, sweet, helpless young victim she has always portrayed herself to be.




Within the little material that Kim K has bestowed upon us, I conclude the following:

1) The real Taylor Swift is constantly thinking about fame, and how to sustain it. And that's kinda gross.


Proof (transcript): Way before the song even came out she is already brainstorming how to react to the media about it in the best way possible for herself. She is completely aware about what she posts and how many likes there are.


I expect that sort of behaviour from the Kardashians but I liked to think that Taytay fell into it by just having really catchy songs and being so doe-eyed cute.

A video posted by Taylor Swift (@taylorswift) on


How adorable! Look at this video of Taylor and her brother hunting for Easter eggs at home!

Look at her, gangly and gawky and awkwardly running about, with no makeup and awful biker shorts! She's so down to earth. She isn't afraid to show her REAL side to her fans! Look how she and her brother are just like you and yours! How sweet, her mom laughing in the background! Awwwww, the warmth of family! Taylor's just perfect. HEART EYES EMOJI

OR....?

Maybe she had planned this entire charade BECAUSE she knew it will tug at your heartstrings. Maybe she paid her brother and mother to act this out.
Maybe it isn't even her mother filming but her PA, pretending to chuckle in a matronly manner.
Maybe she changed out of designer wear into biker shorts - which her PA went to buy specially because a focus group voted it as "most gawky".
Maybe she doesn't even run awkwardly but she did it for show. Maybe the makeup was applied for 1 hr to look like there isn't makeup.

These are all thoughts that might have crossed our cynical minds.

But the heart believes what it wants to believe. I want to believe that innocent, sweet, and yet a little awkward Taylor exists. The angel who fights for musicians against evil Apple! No, she can't have planned her entire social media persona. She is just being her bubbly self. IT REAL


And just like that, Kim Kardashian dashed (see what I did there) the public persona that took years and years to carefully cultivate.


Anyone watch Zootopia? Seeing Kim reveal Taylor's real personality is like realising the baby fox is actually a scheming, fully self-aware adult Fennec fox.


It may have broken of all our hearts, but we were living a lie, and you broke the matrix and freed us.


Thank you Kim Kardashian, I love you


2) Taylor Swift isn't humble at all but SO DAMN FULL OF HERSELF.

Proof: She says, "I might be in debt, but I can make these things happen. I have the ideas to do it and I create these things and concepts."

Woah woah ok why are you suddenly praising yourself in a phone call to Kanye West? I expect him to be doing that, not you! AND WHAT DEBT?

Quote 2: "You honestly didn�t know who I was before that. It doesn�t matter that I sold 7 million of that album before you did that which is what happened, you didn�t know who I was before that. It�s fine.

HAHAHHA Ultra defensive much?? So hilarious!!


Sorry I had a lot of thoughts about this lol!!!

Back to the main part of my article:



UNACCEPTABLE RESPONSES TO INTERNET DRAMA


UNACCEPTABLE RESPONSE 1: 
The Morally Superior Do-Gooder


"Don't we have more important things to talk about? Like famines and child abuse blah blah"


OFFENDERS:

Selena Gomez:

Remember to say that to anyone who talks about you next time lol

Chloe Moretz
You know what is petulant and unimportant? Most of your movies haha

Martha Hunt
Wanna hear a real problem? Supermodels making everyone have unrealistic expectations of how they are supposed to look! BAM




BORING!!!!!!!!!!!

The losers always say the same fucking shit.


That this drama is simply beneath you, therefore unworthy of further perpetuation or participation.



Bullshit.


It isn't that you have the planet to save and no time for salacious gossip.

IT IS THAT YOU HAVE NO DEFENCE.


So you try to change the topic and pretend you are too up your own arse to care.



Nice try


In one fell swoop you not only establish yourself as being morally superior, you also accuse the other party of being small-minded. If they continue the topic, it proves you right.

NOT.

I'm sorry, but this age-old excuse ain't gonna work.

As for the celebrities who preach this, DON'T BE IDIOTIC. You and your entire career exists for other people's entertainment, and entertainment is by definition frivolous and unimportant in the grand scheme of things.

If you want people to only discuss and care about lofty, world issues, then guess what?

NOBODY WILL TALK ABOUT YOU. Nobody will spend any money watching movies or buying your music because all our time, money and efforts should be devoted to worthier causes.

Then where will you be?

So fuck you and your hypocrisy.

But it isn't only the celebrities or parties involved who preach Unacceptable Response 1.


If you read through comments, every 10 comments or so some idiot will preach the same old shit.


You know what? If it isn't interesting or important enough to you...








You don't go to a theatre full of movie-goers and yell at them for watching a movie instead of saving whales.

You don't interrupt someone's tooth-brushing and tell them that their oral hygiene is insignificant compared to the orphans who need his help.


SO WHY ARE YOU STOPPING PEOPLE FROM ENJOYING INTERNET DRAMA


Stop your sanctimonious bullshit and hypocrisy. There you are, obviously drawn to the drama. Otherwise why are you reading about it and leaving your dumbass opinion?


Guess what?


Life is hard. People have problems. Money problems. Health problems. Relationship problems.


To relieve the stress we turn to stress-free things that can occupy our minds.

Like celebrity gossip, or movies, or candy crushing. We don't want to devote our free time to all the sad shit in the world because IT IS DEPRESSING AS FUCK.

Kim K exposing Taylor is too shallow for you? Well, it's important to ME. It is what entertains me. And millions of others too.

You know what ISN'T important to us though?

YOUR OPINION. 

Your thoughts on whether our source of interest is too vapid for you. NOBODY CARES WHAT YOU THINK.

So next time you begin to type a sentence that starts like....

"We should all focus on..."

Hush hunny


If you start saying...



"Who cares about all these..."



Or...

"Shouldn't we use our social media for more importa...."



Or perhaps you wanna type instead...


"As a celebrity you should be using your fame to..."





You aren't special. 


What you are preaching has been said by millions of other similar self righteous pricks before you, and yet Daily Mail continues to thrive. So join us, or leave us alone, thanks.




UNACCEPTABLE RESPONSE 2: 
The Protector of the Weak


"This is bullying. And you all are bullying too."


OFFENDER:

Ruby Rose
Although to be fair Khloe did seem to go over the line but hey I was entertained watching




All internet dramas results in someone being painted as the villain. 

Instead of focusing on the issue at hand (Taylor Swift is a self-serving shrewd media-manipulating liar OMG!!!111) and talking about that, some moron will be talking about the villain is being bullied by the other person who exposed her.


And of course, as angry hordes are leaving their insulting comments to the villain, some idiot will be there calling everyone bullies.


Then of course blah blah talking about how people commit suicide coz of bullying and cyberbullying is a crime la di da...


BULLYING TAYLOR SWIFT??

You are joking right?

I'm sorry but you cannot use this convenient excuse to not expose the truth about someone simply because their own actions - not the expose itself- will result in a bad public opinion of them!

Sorry that shifty actions cause bad public opinion, but that's that! In this instance, Taylor made her bed now she gotta lie in it.

And you know what? If the "bullying" is making you so upset, just SHUT UP. Yakking about it won't make it better.

Because 

1) You preaching to others to stop bullying won't make them stop, it will just make them angry and change target to bully you too.

2) You leaving a comment only fans the flames and makes it more popular. Your friends who see you leave the comment are notified and who knows, maybe THEY decide to leave a bullying comment.

So the best thing for you to do is to STFU....

Which coincidentally everyone wants you to do.



UNACCEPTABLE RESPONSE 3:
The Pacifist


"Why can't you be a bigger person and just don't respond? Kill them with kindness."

OFFENDER:

Justin Bieber

URGHHH CAN YOU BE MORE POLITICALLY CORRECT



Quiet now darling the adults are discussing an important topic which is whether Kim and Kanye had planned since the phone call to eventually draw Taylor out in the worst way possible then release it, ok? 

We are debating whether Snapchat, Twitter and Facebook probably had a bidding war on which platform Kim was to release those videos, ok? And sometimes, when adults talk, they disagree on things and raise their words to caps. That's the way the world is dear.

So go watch some Carebears and...






UNACCEPTABLE RESPONSE 4:
The Dejected


"I am so disappointed in Taylor/Kim"



The only person who cares if they disappointed you, are internet survey forms asking you how your customer experience has been. #truth


UNACCEPTABLE RESPONSE 5:
The Equality Fighter

"This is racist!"

Everything is always racist.


Because sometimes it really isn't about race so let's not make it always about that. And when you tell these people as much, they launch into a tirade about how xxx races has suffered so much and now you are the racist one. Le sigh.




UNACCEPTABLE RESPONSE 6:
The Uninformed and Proud of it

"Who are these people again and why are they famous? lol"


As if him not knowing the people involved is definitive proof that they are not worthy of fame. Sorry, it proves no such thing, it only proves that you are quite ignorant.


That's the end of my Unacceptable Responses list because that's all I can think of for now.

If you want to leave your comment for the latest internet drama, try to make sure you aren't one of these MEGA ANNOYING PEOPLE!!!

At the end of the day, all these preachy assholes need to realise that people on the internet THRIVE ON THE DRAMA. 


The publicity, no matter how negative it seems now, will turn into money for them. 

So no need to be all holier-than-thou about simply laying back and enjoying the drama without fighting for some lame cause. Do it with no guilt, do it with pride!!!

They are putting on a show for us, so just savour it!!



Tata for now, I'm gonna read all the new articles about the feud. #loveit




Jumat, 13 Maret 2015

The Big Gushcloud Expos� 2

I guess people have been waiting for my response after The Big Gushcloud Expos�.

Most of this blog entry was written weeks ago. I just didn't know if I should post it so it just sat in draft form.

If I responded, it would make everyone call me a bully again. I was also getting accusations that my intention for the original post was so I can benefit Nuffnang and thus myself. And of course, I got sidetracked with the Protection Order business.

As I have mentioned many times, the reason why I wrote my original post is because VINCENT HA CALLED ME A LIAR. I wanted to clear my own name.

NO, Nuffnang DID NOT orchestrate or ask me to write it. They do NOT interfere with my blogging content and never did. If you want to think that I have shady ulterior motives, there is nothing I can say to convince you otherwise because only I will know what my true intentions are. You can think what you want.

People seem to have this notion that exposing Gushcloud will only benefit Nuffnang and thus myself.

Wrong.

It adversely affects the whole industry, making clients simply not want to deal with bloggers anymore.

Most big brands don't wish to be embroiled in controversy whether good or bad.
I also had to mentally prepare myself that somehow, if my research went wrongly, I could go bankrupt for writing my expose. The monetary gains don't match up to the risk involved.

Nobody will risk everything if they didn't believe in a higher purpose.

I risked it all because I care, passionately, about this blog advertising industry that I'm a pioneer in. Even though it could adversely affect myself and my industry in the short term, I felt it was necessary to trim out bad practices before they actually become commonplace and cause long term damage.

Now, 3 days ago, new interesting things have popped up!!!


  • Then, a guy called Shaun Stanislaus posted on his soundcloud a recorded phone conversation with Althea.

Don't bother to click on the links, I will be talking about these two things later.



Ok first, for everyone who is confused, here's a timeline since the first post:





(Source: Kife Wee's admission that Gushcloud inflates his stats by double to clients.)




Good that you are all up to date. I'll be dividing this VERY long blog entry into 5 parts.



  • PART 1: My Response to the Responses
  • PART 2: The Mystery of the NUS Intern and Gush 2012
  • PART 3: The Gushcloud x Singtel Brief
  • PART 4: The Amazing 600% In Media Benefit
  • PART 5: Conclusion







Much to my irritation, most of the articles covering this saga made it seem like I accused Gushcloud and they supposedly refuted every claim.

I'm very disappointed especially in The Straits Times, which said this:



EXCUSE ME? REFUTE?

How is it that as a journalist, you seem to have no idea, what "refute" means?

Here, I copy paste the dictionary.com definition for you:

  • Rufute: prove (a statement or theory) to be wrong or false; disprove.

WHICH PART OF MY BLOG POST DID THEY PROVE DEFINITIVELY WRONG?

None?

First, their ST journalist Melissa Sim doesn't even check that Gushcloud's reported earnings are correct before she prints it, then now this bullshit.

If I don't respond, it seems as if I've conceded defeat - wrote a post with evidence I gathered for a year, got my points "refuted", then due to magnanimosity of my adversaries, was let off the hook for a defamation lawsuit.





That's ain't happening.


I know this is a bit late. As I said, I wrote all these a long time ago and just didn't feel like publishing. Might as well do it now. If you don't wish to read Part 1, just skip to the juicier Part 2.


After the saga, there were 4 different Gushcloud responses.



1) Co-founder Althea Lim's blog post
2) Co-founder Vincent Ha's blog post
3) Gushcloud's explanation email to clients in Singapore.
4) Gushcloud's explanation email to clients in Malaysia.

(Disclaimer: The explanation emails were sent to me by Gushcloud clients so I cannot vouch for their authencity. Click links to read full version.)


I'll be addressing the more interesting points in some of the responses.


Let's start with the Malaysian email:




OK seriously WTF. You think that somehow, I did one year of preparation work on my post and only decided to post it because of your lame Christmas video? A Christmas video that had no content except for your wooden influencers dancing around and a few rap lyrics?? CHILDISH






Ok seriously nobody gives a shit why you lost money. The topic at hand here is whether you inflated your earnings. And who cares what you earned in 2013? Not relevant.

Btw nobody is surprised you will get an increased revenue in 2013 if you have been sending inflated outdated blogger stats for a year.


FROM VINCENT HA'S RESPONSE, HE BASICALLY ADMITTED THAT THEY DID INFLATE THEIR EARNINGS.

Summary:
  • Unknown employee (only Althea Lim was quoted in the article, was it her?) went to report inflated earnings. 
Is honest mistake, like dog eating homework.

  • When confronted by me about this in 2013, he couldn't remember such an article ever was published even though it hung on his office wall. 
Reason? Someone (perhaps the devious unknown employee?) conveniently chopped off the earnings bit.
  • He supposedly called his reporter friends to check but didn't address this bit. 
Did you forget to call Melissa Sim or did she forget she once reported earnings?

  • Gushcloud logic: Why would they inflate earnings when it will cause higher taxes? Why inflate when truth will come out once earnings are filed with ACRA?

Erm firstly taxes is based on profits, not revenue. You can say you have a revenue of a billion but if your company also lost a billion there is no need to pay taxes.

Secondly, pathological liars, not saying that Gushcloud or Vincent or Althea is one, do not ever think their lies will be exposed. If they do, they just use more lies to cover it. Probably nobody expected me to go buy their financial reports or dig up an old article. It was only after I literally forced Vincent's hand with hard evidence that he finally admitted Gushcloud did report false earnings.


Anyway.. Siang is saying that they DO NOT inflate their earnings and Vincent is admitting they did.

Which one is it Gushcloud?







I've never mentioned that Gushcloud "forces" their influencers to mask ads, so I don't know why they keep harping on that.

I love the play on words here... You guys ask Eric "not to write it as an ad". I think even idiots know that sounds like an instruction for ad masking. But you want to argue that that sentence means not to read like a boring advertisement? Is there a need to emphasize such a dumb instruction twice? Any blogger will know that they shouldn't make their ads boring. Ok... whatever you say.

Moving on, Vincent then went on to say that masking ads isn't against the law and casually mentioned Nuffnang bloggers who were also caught masking ads.

Not against the law but is it ethical?

Here's a poll I did on facebook:

Seems like most people don't agree it's ethical...



What about what Yilin did? She didn't only mask her ad, she outrightly lied that she stumbled upon the client by herself.

Recap of Yilin's ad:



(She was instructed by Doug Chu to say she chanced upon the ad on Kaykay's blog)


Gushcloud mentions time and again that it is up to their influencers if they wish to do masked ads, the choice is theirs.

But at the end of the day let's not forget that Gushcloud takes a cut out of the money. 

They should be held responsible for THEIR decision to accept an ad from clients that are not only masked, it is outright deceitful in the case of Doug Chu and Yilin Goh.

In a radio interview with 93.8FM, you can hear an audio performance of Althea's strong suit of playing with words. (Link)

Althea's transcript, "she" referring to Yilin:




Liddat also can? You win Althea...


Because even though Yilin has admitted that she absolutely did not chance upon Kaykay's banner by herself and doesn't even follow Kaykay, as long as she has seen the banner AFTER being instructed by Doug Chu that means it's the same as chancing upon it by herself...?






Vincent Ha summary:

Our stats are outdated, not inflated. 

Proceeds to show that once upon a time Yan Kay Kay and Asyiha Ams did achieve relatively high pageviews so this it isn't consider inflation to use those numbers instead of current accurate ones.


Outdated pageviews

Gushcloud is great at playing with words. Outdated statistics sound so much better than inflated statistics.

One is neglect while the other is deceit. But just because it is outdated doesn't prove it isn't deliberately done so. 

When you give old stats from a year or even 2 years ago that the blogger cannot reasonably hit today, that is giving outdated AND inflated stats.

Either way, whether neglect or deceit, Gushcloud has to take responsibility. It is the company's due diligence to check that the statistics they present are up-to-date and accurate.

If I book a model for a photoshoot and the modeling agency tells me the model is 50kg and sends me a gorgeous headshot, but on the actual day the model arrives and she is 150kg and 20 years older than the photo, is this ok? Then the agency argues that their deck is outdated, once upon a time the model did look like that and was 50kg. The shoot cannot go on and everyone's time is wasted. This is the same for bloggers isn't it? You waste the client's time and the campaign period is over by the time you find out the numbers presented were misleading.


Here is their influencer Chevonne Cheng's deck I got from 2 clients as well as Doug Chu:

Right...

If you can update twitter, instagram and facebook statistics and even change the photo to more current ones, WHY CAN'T YOU UPDATE YOUR GOOGLE ANALYTICS NUMBERS?

You are saying it is technologically challenging to supply clients with up-to-date blog page views? What's so hard about logging in to their Google Analytics account?! It just takes a few clicks!

What a weak excuse.

If my counter is inaccurate like Vincent Ha claims then why don't you show the pageviews that Kaykay, Eric and Asyiha had on the month I recorded? That is the easiest way to prove that your stats are not inflated and poke holes in my argument.

The only reason I can think of why you didn't do that, is because the actual numbers are still a far way from the numbers you sold to Doug Chu. Am I right?

While we are on the topic of gross inflation, how about explain this one?



These two decks are sent to two different clients at around the same time in 2014. How can it be that the views can differ so much? Did an unknown employee make an honest mistake again?

Can Gushcloud please show, via a video recording of Isabel Tan's Google Analytics (so we know you didn't doctor the screenshots), whether she has EVER hit 120,000 pageviews a month (4,000 a day) or anything close to that?




I have already mentioned in the previous post that I cannot prove this with irrefutable evidence. Why bother to argue until the cows come home?

I'd just like to explain WHY I found Babe of all Trades' viewership so suspicious. And no, it's not because I have a personal agenda.

These numbers are not meant to PROVE anything because they are not conclusive evidence in any way. But I just wish to show you guys why I had doubts about the authenticity of the channel.


1) Do you think it's possible that Babe of All Trades is more popular than Budget Barbie?



Because it is. Budget Barbie is a popular long-running show that is a household name. Over the years it has gathered many fans with 81 episodes over 4 years. That's how it achieved it's high viewership today. As for the other...


2) Budget Barbie Qiuqiu is my friend, so one might say I am biased. Fine. Now I ask, Is it possible Yan Kay Kay is more popular than herself? By that I mean herself in the show that made her popular, Chick vs Dick.


I averaged out the views for all Chick Vs Dick episodes that Yan Kay Kay are in. Click on the link to look at the average views per ep if you wish.





Chick vs dick gets a lot of views from loyal viewers of clicknetwork that's amassed over years. Babe of all Trades is a standalone channel that's so new. Did Kay Kay somehow eclipse herself in popularity?


3) If indeed she is so powerful and can gather so much support from her fans to watch her videos, may I ask why the views for your Gushcloud Xmas video is so low?



Almost two months (2/2/15) after publishing with most of your most popular influencers hyping the video, this is all the views the video got.

Why isn't Yan Kay Kay able to push views for this like how she pushed for her own Babe of all trades channel? She made 4 instagram posts about the Christmas video afterall.

With statistics like this, can you really blame me for doubting the authenticity of the channel?

There are actually 182 posts under the #GCchristmasvid hashtag posted by enthusiastic Gushcloud influencers to hype the video. There is even a controversy afterwards to help add views. AND WHY STILL LIKE THAT??


Gushcloud influencers and staff alike then insinuate that this Christmas video is the reason for my expose.


Ehhhhhhhhh


I was involved in three Christmas videos for Clicknetwork. I exchanged roles with Qiuqiu and pretended to be Budget Barbie, and Qiu pretended to be me, interacting with Dash for Guide to Life. And finally a bloopers video.

Here are the stats for all the videos, published around the same time:

(Screenshots taken 2/2/2015)

Right... I am so jealous!








Both Siang and Vincent are downplaying Gushcloud's qualified opinion. Just ask any accountant or finance person and they will tell you it speaks volumes about a company.

HOW do you lose receipts and documentations for $233,444?? HOW?

This isn't just $100 or even $1,000 of lost receipts... It is hundreds of thousands of dollars!

Maybe Part 2 can shed some insight into this.






Now in 2012, Gushcloud had an interesting year. After receiving US$500,000 from Singhome fund, they expanded to several countries, including San Francisco.




On June 15, 2012, Gushcloud announced that they will be hosting a concert at the 4,000-capacity Fort Mason Center, San Francisco.


The concert will involve popular bands like The Cab, Mayday Parade and Hellogoodbye.

More details here.


 Mayday Parade tweets an announcement for Gushcloud


A contest called "Gushchase" was launched to entice people to join Gushcloud - if you are an influencer or a Music Act, you could win a 4D3N trip to San Francisco, all expenses paid!

On 6 August 2012, Gushcloud announced the winners on their facebook.

The concert was supposed to be held on 25th August 2012.

Three days later, on 9 August, just 16 days before the concert date, a cancellation was announced on the now dysfunct Gushconcert.com website:



The very vague "financial reasons" was guessed by this blogger:

Looks like, even with their first ticket special (-20%, lowering age limit and adding after-party to all tickets), tickets weren�t selling. As of August 2nd, they were still promoting the concert and, tweeted a �secret code� for -15% off of VIP tickets. Guess that was their last hurrah, because 5 days later, The Cab (not GUSH -___-) let us know the event was cancelled.

In other words, possibly bad ticket sales?


The Cab confirms to their fans that the concert is cancelled.



Anyway, the reason why I'm bringing this up is because Gushcloud, when talking about their $984k loss for 2012, always says it's due to Facebook's change of policy:


This is parroted by Siang as well.


According to the article, the company was close to being shut down by October 2012. But unbeknownst to most people, the reason they were on the brink of bankruptcy was not just because Facebook decided to stop allowing users to earn money through their platform.

In my opinion, it is also due to a poor business decision to put in a huge chunk of investor money into a ridiculously large scale concert/party in USA that didn't work out.

To cancel a concert so last minute will cost a bomb. If you book a band, they have to prepare their act for you and also cannot be booked by anyone else on that day. The same goes for the prestigious Fort Mason concert venue.

Where's the concert expense?


Maybe some of the cost is in the $233k of lost receipts?

I guess unless Gushcloud explains more about this mysterious concert cancellation, we will never know.


Now 2012 gets more interesting.


From the leaked whatsapp chat, two screenshots were posted:


Shaun's FB posts on the day of the 1st expose


Here's the background story:

Shaun (I did not know him before the saga) knows a guy who was an intern with Gushcloud back in 2012. This guy, named Sheng Yu, told Shaun that he was allegedly forced to falsify documents for Gushcloud during his stint with them.

(Disclaimer: I cannot verify the veracity of this guy's allegations. The screenshots are reposted from here.)

After I wrote my expos�, Shaun posted the above on his facebook. Althea called him and told him to take them down, so he did.

When the Gushcloud whatsapp group chat leaked, Shaun saw that Althea told the influencers that Shaun only posted those facebook posts because she didn't want to hire him. This made him angry.

He called Althea to confront her.

He then recorded the conversation and posted it on his soundcloud and sent me the link.

I took the liberty of editing it and adding subtitles.


YOU HAVE TO CLICK AND PLAY THIS. IT IS A VOICE RECORDING WHICH SHOWS GUSHCLOUD CO-FOUNDER ALTHEA LIM'S TRUE OPINIONS ON ADVERTISING ETHICS.
 





In it, Althea Lim states her views on inflating numbers and sheds some light on the mystery of the NUS intern who worked for Gushcloud.

She states that if she has 170k (Gush Ad?) users and she will tell advertisers she has 200k users. Or that if she has 1000 users, she will say she is "growing to" 10,000 users. She then adds that "every Marketeer in the valley does it".



The day Gushcloud hit 10,000 users... Or is it 1,000?

The cavalier attitude towards misleading numbers for advertisers are also reflected in the inflated blogger page views and earnings we witnessed.

After hearing this, what do you think? Are the misleading numbers I present in the first post an oversight, an honest mistake, or a figment of my imagination because of a grudge against Kay Kay? Or is it the deliberate actions of someone who finds absolutely nothing wrong with exaggerating statistics? You decide.


My favourite statement for all:


Makes me wonder how "clean" the other businesses are...

And Althea... Did you ask Sheng Yu to falsify anything for you and what is it actually? I'm dying of curiosity here.








So the below appeared on http://faithingushcloud.tumblr.com. Surprisingly enough, it was posted 3 days ago and nobody from Gushcloud seemed to notice it.








WHAT THE FUCK IS THIS????

After verifying with people who work with them, I confirmed that this is a real brief of Gushcloud's.

What is a brief? A brief is given to bloggers before they write their ads... Like the brief that Doug Chu gave to Yilin, the contents will include the unique selling points of the product, the urls to link and the hashtags to include.

It's the bare bones of the post - then bloggers are supposed to add in their own opinions and take pictures etc to flesh out the entry and make it their own.

This appears to be a brief Gushcloud gave to their influencers for the Singtel Youth Plan campaign. More than 10 of their influencers actually wrote blog adverts for this campaign.

I couldn't believe what I was reading.

THE INFLUENCERS ARE OPENLY ASKED, IN BLACK AND WHITE, TO "COMPLAIN" ABOUT THE CLIENT'S COMPETITORS.

In my 12 years of blogging, I have NEVER seen a brief that asks me to complain about a competitor's service/product. Not from Nuffnang, not from clients direct. So please DO NOT assume that this is the norm, because it ISN'T.


This brief clearly breaches the Singapore Code of Advertising Practice:

11. Non-denigration
  • 11.1 Advertisements should not unfairly attack or discredit other products, organisations or professions directly or by implication.


Although the brief is for a Singtel ad campaign, I do not know if Singtel is aware of the brief or created the brief.

Maybe it was their ad agency/media planners who handled it and they just paid money. It could have been Gushcloud who created the campaign, or it could be the agency in charge of their marketing. I find it hard to believe Singtel would write that incredibly juvenile proposed story board. I guess they will clarify after this.

All we do know is that Gushcloud ok-ed the brief and delegated it to their influencers.

The brief may ask for the influencers to lambast M1 and Starhub, but it doesn't mean the bloggers have to do it.


But, just as directed, their some of their influencers rose spectacularly to the challenge to begin their smear campaign on M1 and Starhub.

But first, how to make their complains about M1 and Starhub seem legit?

Some of the bloggers decide to first talk shit about M1 and Starhub on Twitter to lay a realistic foundation for their upcoming blog post.

They are very hardworking! The campaign date was supposed to be June 28th 2014 but some of them started their tweet-attacks even a few days before.

One thing to note before I post their tweets.

You may have noticed that the campaign is commission-based. The influencers get an LG G3 phone, but otherwise monetary payment is based on how many sign ups they get. Less than 5, nothing. Hit 31 sign ups, $4,000 + Singtel pays your phone bill for a year.

Hence, a lot of the influencers themselves signed up for the Youth Plan. Maybe it's because the plan is genuinely good. But maybe it's also because if they sign up, it adds 1 to their own sales count.


Ok here are the tweets... Don't vomit:

Gushcloud influencer Xavier Ong:


I can suggest one thing to do with your phone, which is to 
shove it up your phony ass. (LOL at punny joke)


Simi one more time? You already decided to do it no?

Your face is getting on my nerves.

 Yes let's do it Prickypricks, Xavier needs your count to hit 5 sign ups!

Really? Never?

You sure?




Sure?






Confirm?





Wait a minute...



Fuck off lah you damn full of shit.


Gushcloud Influencer Symone Oei:


OMG is it the Singtel Youth Plan??



Gushcloud influencer Marxmae:




Gushcloud influencer Saffron Sharpe:





Gushcloud Influencer Lydia Izzati:

Yeah screw you Starhub!!


Yeah why on Singtel campaign day no service?!

LOL wonder if she really frustrated by an actual phenomenon or just giggling 
to herself at a fake tweet that's meant to supplement her blog advert later.

Look how sweet Lydia is to her clients!


Not even one month ago she just did 3 ads for Starhub 
(link, link, link). 

GOOD JOB! Your mother must be very proud of you. :D

#Gushcloudethics



Gushcloud influencer Eunice Annabel:



It's tough to choose one because they are all so gross, but this tweet is my favourite:



LMAO because Starhub trying to court her over with ice cream when she's aiming for $4,000 from Singtel... Try harder lah Starhub lol!!!

Now, her tweet... She claims it's not an ad.

There is no two ways around it. Eunice Annabel got a free phone as payment, perhaps more, depending on the sign ups she garnered. Since the tweet is obviously within the campaign period and aiding the campaign, IT IS PART OF AN AD.

Secondly, the most hilarious thing is this: She did NOT switch to the Singtel Youth Plan. 

6 days prior to tweeting this, Eunice Annabel already blogged her advert, and in it, she clearly states only students and NS men are eligible for the plan. She is neither, so she knows she cannot sign up for this plan.  

Yet she still decides to tweet a lie.

In November, with another advert for Singtel again, she confirms that she didn't take on the Youth Plan.

Since this short tweet contains a double whammy of lies, I pick it as my favourite. You win my vomit Celebrity Blogger!

And here are some of the blog posts from the Gushcloud influencers:

I have picked out the quotes of them trash talking about M1 and Starhub because the posts are too long. You can click links below to view the full posts.









TRUE OPINION

Gushcloud and its influencers have used "it's a true opinion" as their defense before and therefore I assume that it's also going to be their excuse this time round.



Just because it's a "true opinion" it means you don't have to clarify it's an ad? How do you prove it's a true opinion?

If you are paid by a client to pretend it's your true opinion, OF COURSE you say that's your true opinion right? #duh

Every one of us have complained about our telcos before. They provide our internet and phone lines for us, without which most of us cannot live without (metaphorically). When service isn't available, naturally we all rile up.

Even if the influencer has a track record of complaining about their telcos and it's a proven "true opinion" that they hate their telco, this time round they are being PAID (in money or products) to do so.

THIS MAKES ALL THE DIFFERENCE IN THE WORLD. You are being PAID. You have incentive and there is a conflict of interest. The consumer deserves to know.

This time round, when they tweet that M1 sucks, maybe M1 didn't give substandard service at all. Did poor M1 or Starhub truly deserve this round of attacks? Or is it really a true opinion that's so coincidentally also a paid one?


So from now on magazines and newspapers and TV all don't have to specify ads yeah? Because they can all claim it's the publication's/station's true opinion? So convenient!

It's not breaking the law, so what's the problem? No problem. You just decide for yourself if you can trust the blogger's "true opinions" in future, that's all.

Just like how it's Eunice Annabel's true opinion that her sponsored LG G3 phone from this Singtel campaign is so much better than her iphone.



On her blog:

 (Source: Blog post / Cached)

 Trust her, she says... Android da best!


And yet... 3 months after she writes all these... 
New iphone 6+:


Because you should trust her, that's why.

What happened? Your LG dropped into toilet bowl? Even so shouldn't you be getting another android instead of an iPhone?


Honestly, I don't know what these bloggers' "true opinions" are... Except that their 100% authentic don't-doubt-it true opinions seem to sway to the smell of money.



Oh! Don't forget this awkward much moment:



When Starhub was an existing client of Gushcloud 1 
month before the Singtel campaign was launched...


LOLz take that sucker Starhub!
Very nicely done Gushcloud, that's the way to treat your clients. *thumbs up*



Before everyone loses faith in bloggers completely, I would like to stress again that not all of us are like that.

Nuffnang actually also worked with the exact same client, Singtel Mobile Youth Plan, some time ago.

Please take a look at the Nuffnang bloggers' posts if you wish:


As you can see, all of these blogs are CLEARLY stated as advertorials and there is no slandering competitors or conjuring fake-as-my-nose tweets. I bring this up not to claim Nuffnang is better (which, imho, it is), but to show that bloggers CAN deliver advertorials in an ethical manner. This is the way it should be done.


Some of the Gushcloud influencers, even though they have been instructed to complain about M1 and Starhub, did not do so. Kudos to them.






Ok this is just for laughs because the post is getting way too long. A little dessert!

So remember in the last expos� I talked about how Gushcloud got sponsors for their office renovation? One of the sponsors sent me the deck Gushcloud sent to them and it's fucking hilarious!! I laughed nonstop so I thought I'd share it with you guys.

Click to view full deck HERE. Name of sponsor is changed to XXX Renovation to protect their identity but nothing else is changed. The full deck is damn funny if you very free should read it. :D

Gushcloud wanted XXX Renovation to sponsor them $15,000 worth of renovation services.

Here's how they tried to convince XXX Renovation that it's worth it!



 Their Powerpoint presentation:



OMGee!! The GC Team and clients MAY touch XXX renovation's kitchen cabinet!! Touch one time worth thousands because they are King Midas, touch already turn into gold!! The celebrity bloggers MAY post about the granite sink because bloggers have nothing better to post than to post about sinks and kitchen appliances!! Worth thousands!! And you invited to our parties! BAM IT'S ALL WORTH $25,000 PER YEAR!

No, this amount isn't pulled out from our asses!! What do you mean from where does that number come from? From our careful research lah!

IF some youtuber shoots in the Gushcloud kitchen, never mind that he has absolutely no obligation to mention XXX renovation, it's WORTH THOUSANDS to be obscurely in the background!! WOW!!! $20,000 annually for these shoots that may or may not happen!


Gushcloud puts your company logo on their websites and social media! Whoopie worth $20,000!!



People who come for meetings may try out the products themselves!!

Because clients confirm will use the induction cooker right or not?? What do you mean client don't typically feel like cooking during meetings?? NONSENSE. Suddenly this is worth $30,000 annually!!!


PEOPLE WHO WALK PAST THE KITCHEN TO TAKE A SHIT MAKE IT WORTH $30,000 ANNUALLY!! WOW WOW WOW!!


Don't forget you will get featured in Singapore's Most Cheapskate Inspiring Office!! Never mind that these publications have no obligation whatsoever to plug your company nor is it a sure thing that they will cover this press release... It's worth $30,000!!!


OMG GRAB LAH WHAT YOU WAITING FOR?!?

Ok this is serious, they actually put this cheesy yellow explosion graphic in themselves. I swear it's not added by me.

But yeah, 600% media benefit!! GO GUSHCLOUD!!!!








Why do I have to write this post? Do I really need to write a second expos�? Why don't I just let this issue go already and give Gushcloud a chance?

A chance was given back in 2013, after my dayre post. Got called a liar, and Gushcloud continued in its ways. 

After the first expos�, got called a liar again.



Furthermore, Gushcloud appears to be completely unrepentant.




In the face of irrefutable evidence, they can still claim their conscience is clear.

Pray tell, why must I give a chance to them?

They then tried to divert the blame to me, calling me a bully, accusing me of starting a smear campaign against them to benefit myself monetarily or because I bear petty grudges against ex friends.









This isn't about me. 

This isn't about Nuffnang. 

This is about Gushcloud and its questionable ethics. 

If Student X reports Student G for cheating on an exam, all that Student G can defend is that Student X is jealous of Student G being the top student? #FUCKOFF

Good try with the distraction tactics. Just answer for your actions. My motives have NOTHING to do with the accuracy of my accusations, which are backed with evidence time and again.

With this second expos�, you have heard for yourself Althea's admission coming from her own mouth.

You have witnessed their sales tactics and the (600%!) stats they show to clients.

You have witnessed the questionable things they tell their bloggers to write and how their bloggers obliged with fervour.


When questioned about ethics, they claim what they do isn't illegal.

After I found all the tweets and posts these Gushcloud influencers wrote, I literally felt a bit nauseous. I found it so unbelievable that the whole bunch of them can be so mercenary and immoral. They are good friends with each other too. When they witness each other's fakery on twitter, do they not feel disgusted by each other?!

You may have noticed these influencers are also among the loudest and most loyal supporters of Gushcloud after the first saga.

After I posted, I expected most of the influencers under Gushcloud to distance themselves. Some influencers did and kept quiet. But this bunch were unabashedly announcing their #FaithinGushcloud.

Now, I understand why. Their moral ethics are aligned. Of course they didn't feel Gushcloud did anything wrong.

I used to feel sorry for their influencers. I thought many felt trapped, coerced. I tried to offer help. But now I realised that I was wrong. Some of them don't deserve sympathy. They deserve the public to know their true nature.

This is just ONE brief that's exposed. 

Goodness know how many other briefs could be similar.

Goodness knows how many briefs will be exactly like that after today if I didn't blog about it. How many innocent client's competitors slandered by their bloggers.

Sorry I'm not sorry. I do not find what they do ok. I do not appreciate being called a liar or have my motives questioned.

I will continue posting what I think is right. Right for my industry, right for the reputation of bloggers and right for the readers who still believe in bloggers.

Despite what people say about me. Call me a bully. Call me an evil mastermind. I don't care.

As long as you share the post after insulting me so people know what's going on.

End the post with Gratuitous Photo of Self: